Perry Powell Consulting


IMPROVING WASH VOLUME & REVENUE THRU SCIENCE & PSYCHOLOGY.


PRICE CONSULTING


Strategic Pricing.


Offering random discounts, which have no rational justification, become a permanent offering in the mind of the consumers. These discounts, will become the fuel for dissatisfaction, and may cause consumers to seek other sources for wash services when the discounts are not being offered.



In this economy, every consumer is looking for the best bargain for each dollar they spend. Consumers want all they can get for the dollar, while being reasonably certain that they are not being taken advantage of. A strategic pricing structure, which is clearly stacked in the consumers favor, based on spending more, will allow the consumers greed to drive spending higher for each wash.


This can best be achieved, by clearly demonstrating the relationship between dollars spent to services received. Clearly stacking the options available in a strategic way, will influence the consumer while they calculate their best benefit for the money. Only by creating a strategic relationship between more service for less money per service offered, and more money for less services purchased, can we create a win - win for both wash and consumer.











Perry Powell Consulting - Neuro-Marketing, Car Wash Signs Consulting, Car Wash Menus Pricing Consulting, and Electronic Message Signs
P.O. Box 101508 Fort Worth Texas TX 76185 Ph: 817-307-6484
VISIT PERRYPOWELL.COM FLASH SITE NOW!