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Use this area to tell your customers about news or developments
in your company. Do you have a new product or service? Take this
opportunity to keep your site fresh by featuring a top seller or
seasonal treat.

If you have specific points to convey, try using a bullet list like
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Use this space to give your web site visitors a brief overview of your
company. What is the nature of your business? Who is your target
audience? Try to sum it up in a few sentences. You can go into
greater detail on your "About Us" page.

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Now that you've explained who you are, go ahead and say a little
more about what you do. Do you sell any products or services?
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Call our toll-free number

Our products are great for the environment

We've been in business for over 10 years

Sign Consulting That Pays!

Perry Powell's last 6 years have been dedicated
primarily to the car wash industry.  Through the use
of market research, actual case studies, and other
resources he brings a wealth of information to
business owners seeking to create clear sign
marketing strategies, that in many cases, result in
multiple digit increases in sales.

Site specific sign analysis adapts this information to
a particular business' environment.

"Your numbers were just about right. My wash is
averaging about twenty additional cars per day!"

"One of my washes is up over 30% and my oil change
is up over 10%!"

Why Business Owners Benefit from Site
Specific Analysis!

Signs can be easily overlooked and even
undervalued.  Owners tend to be myopic in their
view of their businesses forgetting that consumers
do not know what they know about their businesses
and fail to view their businesses as passing
uninformed potential consumers.

The motivating factors in a sign investment are
higher profits and increased advertising cost
efficiency.  The sign  becomes the central focus of
all advertising forms. This systematic reinforcement
of the street advertising component will
significantly increase the return on investment of
all other forms of advertising.

Danger...!

Trimming or eliminating the signage budget in the
short term causes loss of revenues and may have
long-term consequences. There is an old saying in
the sign community, "A business with no sign is a
sign of no business."

“Considering the attrition rate for small business
annually ignoring the science of signage and it's
impact to revenues is inexcusable.” “This mental
disconnect between the appropriately prescribed
sign and the net profits of the business costs U.S.
Small business owners billions in revenues
annually.”

PROFESSIONAL SIGN CONSULTING SERVICES

by: PERRY POWELL